The UK’s Advertising Standards Authority (ASA) has upheld a complaint regarding the standby battery life of the Sony Ericsson Xperia X8. The website product page for the Xperia X8 claims that the handset has a standby battery time of 446 hours.
The person who made the complaint felt this claim was a bit fishy, despite the companies ‘disclaimer’ that “battery performance may vary depending on network conditions and configuration, and phone usage”. The complainant said that numbers should represent some idea of real-life usage.
Sony Ericsson countered that this battery life was indeed possible in a ‘laboratory environment’ but conceded that “when any mobile phone was used in real life, the actual standby time could be considerably lower”.
The ASA upheld the complaint as the claim needed to be qualified saying that this maximum level was theoretical. It therefore found the claim misleading and has ordered the company to change this on the website. As of writing it is still up here and here. It’s a bit harsh to single out Sony Ericsson as all manufacturers do this, however let’s hope this leads to more sensible battery life numbers from across the industry.