For those of you that follow football will no doubt know that Sony has been sponsoring the UEFA Champions League (the most lucrative football tournament in the world) for years now. Now Sony Ericsson is jumping on the bandwagon and has become “the official mobile handset of the UEFA Champions League” until 2012.
As part of the new partnership, Sony Ericsson will be developing a new mobile application for the Xperia family of smartphones, in conjunction with UEFA.com. It’s unknown what this will entail but the app will utilise the “GPS capabilities of Xperia smartphones”.