do note that onlygizmo has updated it is a FALSE ALARM.
"Update: The link which we have referred to is actually a month old as realized by us quite a bit later. ... It was a major goof-up . We apologize for the trouble this might have caused for all Xperia X10 owners and prospective X10 buyers."
i unbranded my phone, it says UK, customised. but checking the firmware, it says generic. so yes, unbranded. can further say the debranding works because i can only have up to 020 here, but debranding brought me up to 026.

